RED Talk — Leadership Is Architecture: Build What Pressure Can’t Break

Drawing on her experience as a general contractor, corporate executive, and award‑winning author, Tammie Ross reframes leadership through a construction metaphor—Foundation (identity), Framing (integrity and alignment), and Reinforcement (discipline under pressure). Through candid stories from home renovation surprises to high‑stakes corporate leadership and running a family business, she reveals how gradual structural weaknesses—misalignment, unclear expectations, and unchecked habits—erode team performance. Attendees will leave with practical strategies to shore up their leadership foundation, create clearer alignment to accelerate execution, and reinforce behaviors that build trust and resilience. This session equips women at every level to lead with confidence, communicate with intention, and build teams that endure.