RED Talk — Helping NAWIC Chapters Communicate Their Value

NAWIC chapters do meaningful work all year long through events, education, leadership development, sponsorships, community partnerships, and member support. With a clear communication structure, chapters can help more people see that value, understand why it matters, and feel invited to participate.

In this RED Talk, Erica Larson, Principal and Co-Founder of Pixel Power, a communications and digital marketing agency, will share a practical framework for helping chapters communicate more clearly and consistently. Attendees will learn how to connect chapter activities to member value, build momentum before and after events, recognize sponsors and participants more effectively, and make the chapter’s work more visible to current members, prospective members, and industry partners.

This session is designed for chapter leaders, committee members, and engaged NAWIC members who want stronger event participation, clearer communication, greater sponsor visibility, and more consistent chapter engagement without making marketing feel overwhelming.