Marketing Committee

Strategic Focus

The Marketing Committee strengthens chapter communications, supports regional and chapter marketing efforts, and promotes NAWIC by fostering a unified vision and consistent branding across the Association.

Summer Garcia

Committee Chair

Summer Garcia
Thomas Concrete
marketing@nawic.org

Allison "Ally" Jencson

Committee Co-Chair

Allison “Ally” Jencson
Frontline Floor Coatings & Girder Skirts™

Our Goals

Communication

The committee focuses on establishing a regular cadence of communication within the regional and local networks. By fostering consistent dialogue, the goal is to enhance marketing efforts across the entire NAWIC footprint, ensuring effective messaging and engagement.

Education

Providing valuable training and education is a priority. The committee supports new member onboarding and continued education by offering a range of resources, tools, materials, and guidance tailored to empower chapters and their members.

Brand Recognition

The committee is dedicated to maintaining brand consistency and developing brand leadership throughout NAWIC. This ensures that the NAWIC message is sustained and effectively represented across all chapters.

Current Projects or Initiatives:

The Marketing Committee is focused on several key initiatives to strengthen NAWIC’s communication, education, and brand recognition.

  1. Communication: Establishing a strong communication foundation by building a consistent cadence for regional and local networks. This includes fostering a unified dialogue to enhance marketing efforts across the NAWIC footprint.
  2. Education: Providing marketing training for each region during this term, along with resources, tools, materials, and guidance to support new member onboarding and continued education.
  3. Brand Recognition: Promoting brand consistency and developing leadership to sustain and amplify the NAWIC message across all chapters.

These initiatives aim to create a cohesive marketing strategy that enhances member engagement and elevates the visibility of NAWIC’s mission and values.

Committee Achievements:

Brand Training

  • National, Regional, Local scale brand awareness
  • All members now have links/access to their logos/standards

Executive Female Talent Panels

  • Executive female industry / Marketing roles shared how they secured (and keep) their seat at the table

Unity Amongst National Chairs

  • National chairs had constructive, open meetings and dialogue

Goals for the Coming Year:

Communication, Education and Brand Recognition.

Communication –

  • Building Regional & Local communication cadence within the network
  • Building a consistent dialog to enhance marketing throughout NAWIC footprint

Education –

  • New Member On Board Training & Continued Education
  • Provide training resources, tools, materials & guidance

Brand Recognition –

  • Brand consistency
  • Developing brand leadership to sustain the NAWIC message throughout all chapters
Meeting Schedule:

The National Marketing Committee meets bi-monthly (every other month). Please email Summer Garcia to get the meeting invitations or contact your chapter president.

Accepting New Members:

Yes!

Skills or Expertise Needed:

Experience in corporate or company marketing, social media strategies, and Chapter or Regional marketing efforts is helpful for committee members. Additionally, strong communication skills, creativity, and the ability to collaborate effectively can support alignment with NAWIC’s vision and strategic goals.

Eligibility Criteria:

A desire to work collaboratively as part of a team and a commitment to amplifying the NAWIC brand both within and outside of the membership are key. Eligibility is flexible and open to discussion based on individual interests, skills, and availability.

How to Get Involved:

Please email the marketing committee chair or contact your chapter president.

Committee Member Responsibilities:

Committee members are responsible for supporting and guiding marketing efforts at the National, Regional, and Chapter levels to ensure the NAWIC brand and messaging are consistent across the Association. National and Regional Marketing Chairs share information from the National level with chapters, providing resources and direction to enhance chapter marketing efforts.

In addition to promoting brand consistency, committee members contribute to advancing the mission and strategic plan of the Association and the NAWIC National Board. Members collaborate to execute their responsibilities with focus and alignment to NAWIC’s overarching goals, ensuring impactful and cohesive marketing initiatives.